This book is for Scale Ups facing the complexity of growth and provides a productive conflict solution to enable the transformation of friction, confusion, and underperformance before it's too late; that is, before the stakes are high, disengagement rises, and performance slacks off.

The shared everyday habits of an organization's culture are one of the key indicators of success or failure. Founders, owners, and executive leaders will be able to utilize the tools provided in this book to better understand an essential leadership skill. In Craig's own words, "Leadership is not a function, but a requirement of everyone in the culture."

All humans are conditioned through social norms to be friendly with colleagues and peers at work. This social conditioning can impact the ability to engage in needed conversations as businesses are scaling up. The whole culture needs to know the difference between unproductive, productive and destructive conflict and how to have collegial conversations to build a culture of accountability and by recognizing the automatic thoughts that get in the way.

When scaling up, it is imperative to build the momentum of your "business flywheel." This momentum is either accelerated or decelerated through moment to moment conversations among colleagues or with clients. In this book, Accelerate Thru Conflict The Missing Conversations...Before It's Too Late readers will learn how to create the habit of putting into practice the In-The-Moment Conversations method to accelerate that momentum.