Applied Consumer Psychology
Applied Consumer Psychology
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
PRP: 720.23 Lei
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576.18Lei
576.18Lei
720.23 LeiPrimești 576 puncte
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Descrierea produsului
Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.
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