Philip Kotler is S. C. Johnson Distinguished Professor of International Marketing (Emeritus) at the Kellogg School of Management, Northwestern University. He has been called "The Father of Modern Marketing". He received honorary degrees from 22 foreign universities. Kotler is the author of Marketing Management, now in its 16th edition, and is the author of many other books and journal articles. He has written extensively on capitalism, democracy and advancing the common good.

Waldemar Pfoertsch, the pioneer in Human-Centric Marketing, holds esteemed positions at CIIM Business School and the University of Limassol. With a Doctorate from the Free University of Berlin, his research appears in top journals, and he has authored over 30 books, including seven co-authored with renowned marketing figure Philip Kotler. They developed influential concepts like Human-to-Human (H2H) Marketing. Dr. Pfoertsch has taught at prestigious institutions like Kellogg Graduate School of Management and CEIBS China Europe International Business School. With a focus on human-centric practices, he consults for prominent firms like Mercedes-Benz, HP, and IBM, guiding businesses towards sustainable growth.