"Smith has captured the new guide to brand relevance and sustainability." - Pamela Winsor, Chief Marketing Officer Medtronic Canada

"A masterclass in one book." - Luciano Conde, CEO, Noventure

"At last a book on marketing that perfectly fits the complexity and uniqueness of med tech and life sciences industries!" - Sandrine Letellier, VP Global Marketing, Smith & Nephew

"I wish all our colleagues in the industry will make Brand Therapy their daily handbook." - Anne Baille, VP Strategic Marketing

"It's a must read for anyone who leads or works in Brand Teams." - Craig Galloway, Associate Director International Marketing

"Prof Brian Smith has condensed his 20 years of academic research into this step-by-step, brand strategy process which is tailored specifically for our unique customers and markets." - Kashif Ikram, Senior Director EMEA Medtronic

"A must read for every marketing manager in the pharma or med device space." - Linda Beneze, CEO, Monarch Medical Technologies

"There is clarity in the 'red thread' that runs right through from understanding the environment to developing appropriate strategy and ultimately measuring the impact & taking the learnings of the tactics that are developed... with the specific relevance to pharma and medtech highlighted throughout.' - Stephen Turley, Area Head, British & Irish Isle UCB Pharma

"This book is written in such a way that it can be used as a 'go-to' guide for brand strategy definition, development and verification." - Russell Watts, Director, Business development and Marketing, EMEAI SCIEX, a Danaher company

"This valuable handbook is a 'must have, must read and must use' for any anyone who wants to be successful in building Pharma or Medtech brand strategies." - Bharat Tewarie, EVP and CMO, UCB Pharma

"Brian has translated the plethora of marketing literature into a healthcare cont