Ben Lebus has always been passionate about food and learned to cook from his father, who ran an Italian restaurant for a number of years. At university, he quickly saw that his flatmates did not share his knowledge of cooking, and their repertoire consisted of pasta with pesto. That was it; he launched MOB Kitchen three months after he graduated. "The thrifty home-cook's unlikely hero," according to the Daily Mail, Ben has harnessed a strategic group of supporters and collaborators, including sponsoring university sports team kits around the UK, collaborating with Waitrose, the Co-op, Sainsbury's, Ocado and dating app Bumble.

MOB Kitchen has 248K+ followers on Facebook and 529K+ followers on Instagram.