"If I'm Not Me, Then Who Am I?!" draws inspiration from classic Persian Jewish folklore, exploring the timeless and universal question of identity. The story follows Haim, a merchant who embarks on a journey to the bustling city in hopes of boosting his sales. Amidst the crowded streets, he searches for a unique 'identifier' to help him stand out and avoid blending into the masses.

Haim is encouraged to believe that connecting himself to an outside identifier can help him keep his identify in this strange land, but he will find out that all he needs is to be who he is.

With humor and heart, "If I'm Not Me, Then Who Am I?!" delivers a profound message for the younger generation, navigating a world where adopting multiple identities has become a way of coping with life's many dimensions.