This book is directed towards children suffering with itchiness and embracing their circumstance. Society tends to make people fell ashamed or embarrassed for scratching, especially in public. The book encourages children to push those judgments aside and embrace the itch. There is beauty in everyone, no matter the circumstance, and it is okay to itch. It is okay to scratch. This book contains animal characters that suffer with skin issues, causing them to scratch and squirm. As the animals are itching, they are reminded that they are beautiful, no matter how they scratch, and they will get through their unfortunate circumstances. At the end of the book, there are websites that can help guide and inform parents to best aid their children through their skin conditions. Most importantly, this book helps remind kids it's okay to be itchy.