Key MBA Models
Key MBA Models
Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
Strategy
Business Economics
Finance
Decision Science
Accounting
Operations
Marketing
Organisational Behaviour
The term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
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215.66Lei
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Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:
Strategy
Business Economics
Finance
Decision Science
Accounting
Operations
Marketing
Organisational Behaviour
The term 'model' is used loosely - in some cases it might be a framework (The 4 Ps of Marketing, Porter's Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).
Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.
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