Max wants to visit a beautiful boutique that sells dresses and dolls, but worries that other children will tease him. When he finally finds the courage to enter the store, he meets Señor Pepe, dollmaker and tailor extraordinaire. Señor Pepe shares his story-and his love of dolls-with Max, insisting, "There is no shame in making something beautiful with your hands. Sewing is a skill, just like hitting a baseball or fixing a car."