The new business book, Out Care the Competition introduces an easy to understand and apply model for companies of any size and any industry to take a fresh look at strategy and culture to enhance results. The C.A.R.E. model designed by customer experience experts Emmanuel Richard and Diane Serbin Hopkins highlights four key priorities that when pursued concurrently, support engaged staff and customers, a trusted reputation and financial strength.

Out Care the Competition offers several concepts to illustrate the potential impact of the C.A.R.E. model. The book is designed to help teams focus on sustained relevancy for customers, pride and ownership within the workforce and creation of hard-to-copy differentiated experiences that create many competitive advantages.