Principles of Marketing for a Digital Age
Principles of Marketing for a Digital Age
Winner of the TAA 2021 Most Promising New Textbook Award!
Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
PRP: 502.44 Lei
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452.20Lei
452.20Lei
502.44 LeiPrimești 452 puncte
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Winner of the TAA 2021 Most Promising New Textbook Award!
Principles of Marketing for a Digital Age introduces students to the essential concepts and tools for marketing in a digital age. The new Second Edition retains a strong focus on digital and social media marketing and has been updated to include cutting-edge coverage on the implications of Covid-19 on consumer behavior. Greater emphasis has been placed on sustainability, diversity, and inclusion, providing readers with the skills needed to become an ethical and socially-minded marketer.
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