Are you thinking about opening a restaurant, bar or nightclub? This is a complex business with a big learning curve. You can either learn by trial and error spending hundreds of thousands of dollars or you can lean from those that have already done it successfully. Chris Seferyn has survived and thrived for 20+ years in the hospitality business. He has literally seen it all when it comes to serving people food and beverages. This book is the distillation of everything he has learned by making all the mistakes that you would make. How do you pick a concept? How do you choose a location? How do you find investors and raise money? What are the keys to success to learn BEFORE you spend your life's savings? These answers (and much more) are all in the book. The hospitality business is a rough and tumble world where things often work the opposite of how you might think. It's important to hear from someone who has been through the battles and knows what to do (and what not to do). Even experienced operators can find nuggets of wisdom in this book. There is no doubt that anyone will save (or make) 100 times the cost of this book with the knowledge that is inside.