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Strategy and the Business Landscape

De (autor): Pankaj Ghemawat

review Goodreads
Strategy and the Business Landscape - Pankaj Ghemawat

Strategy and the Business Landscape

De (autor): Pankaj Ghemawat

review Goodreads

An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
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208.90Lei

208.90Lei

232.11 Lei

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An introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is rigorous in its research base, pragmatic in its focus, and concise. This fourth edition includes chapters on competitive dynamics (with Bruno Cassiman), corporate strategy (with Jan Rivkin), and more. It combines academic thinking with examples and insights drawn from consulting.
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