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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

De (autor): Bill Vlasic

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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler - Bill Vlasic

Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

De (autor): Bill Vlasic

review Goodreads
Vlasic and Stertz of "The Detroit News" reveal the inside story of the Daimler/Chrysler merger and report on the perils of going global. Updated with a new Epilogue.

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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125.59 Lei

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Vlasic and Stertz of "The Detroit News" reveal the inside story of the Daimler/Chrysler merger and report on the perils of going global. Updated with a new Epilogue.

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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