Choo, Serena: - Serena Choo brings over 25 years of experience in personal transformation coaching, grounded in an earlier career in accounting and investment banking. A lifelong learner and storyteller, she blends practical tools with timeless wisdom to support meaningful change. Serena holds a BSc Honours degree, an MBA, and certifications in coaching, NLP, Human Design, and more. Her writing spans from evidence-based self-help-addressing anxiety, imposter syndrome, and emotional resilience-to gentle fables that offer quiet shifts in awareness. Shaped by her Chinese heritage and a lineage of scholars, her work honors both intellect and intuition. She once thought she'd stop formal studying after her MBA unless it was something like knitting, but that didn't happen. When not writing, she's baking, reading, enjoying good food with friends, or having long coffee chats with her husband.Visit her website at: serenachoo.com