ROBERT SPECTOR is co-founder of the RSi consultancy, bestselling author, international speaker, educator and advisor to organizations. He is also the author of Amazon.com: Get Big Fast and The Mom & Pop Store. BREANNE O. REEVES is co-founder of the RSi consultancy, and has worked for over a decade in customer experience. She oversees application development and implementation to inspire and support clients as they begin the journey of becoming the Nordstrom of their industry. RSi has worked with Salesforce.com, Starwood Hotels, Federal Reserve Bank, Indeed, Kaiser Permanente, and many small-to-medium-sized organizations.