Why do most corporate innovation efforts fail?

Only 1 in every 50,000 incubated ideas reaches $1 million in sales. If you ask most corporate executives why their companies' innovation efforts fail, they'll blame a lack of ideas or not enough big ideas. Innovation expert Robyn M. Bolton knows that innovation isn't an idea problem, it's a leadership problem. To drive real innovation, executives must defy the very instincts and behaviors that made them successful operators.

In Unlocking Innovation, Bolton draws on her twenty-five years of advising leaders to provide a practical, holistic innovation framework. Her ABCs of Innovation show leaders how to reshape their roles, teams, and organizations to create new value and catalyze corporate renewal from within. Using real-life stories, Bolton follows innovation leaders' trajectories from heading up a new team and generating first results to navigating the inevitable crosswinds, complications, and conflicts-and ultimately delivering success. Unlocking Innovation is the essential guide for any leader tasked with innovating inside an established organization.