Lida Pavlova is a writer, tarot creator, and magical practitioner known for her poetic, intuitive approach to modern witchcraft. She has created three tarot decks and several popular oracle decks, and is the author of multiple works on tarot, folklore, and spiritual practice. Her platform reaches over 283K followers on Instagram and more than 1.1 million monthly views on Pinterest, where she shares her love of folklore, casual magic, and enchanted living. Lida bridges the mystical and the everyday, inspiring readers to find magic in the world around them. She lives in Belgrade, Serbia.