Bill Leider is a highly respected executive leader, adviser, and consultant. He is the cofounder and managing partner of Axies Group, a consulting company. He works with growth-minded leaders and organizations that want to propel their performance from acceptable to exceptional. For the last ten years, Bill has been studying and applying the findings of neuroscience as they affect human interactions, the choices we make, relationships, and awareness of how our unconscious minds form our biases, direct our behavior, and instill in us our self-limiting beliefs. His work, combined with his business experience, has enabled him to develop a model to guide people through periods of profound, angst-ridden life changes that occur at various stages of our lives.

Bill is the coauthor of Mastering Your Balance: A Guide to Leading and Living at Your Full Potential and the author of Brand Delusions.