Amidst one of the greatest eras of potential the music business has ever seen, the rules are constantly changing. So why follow them? You Are the Consumer challenges you to redefine success on your own terms. Beyond a manual-it's a manifesto for artists, creatives, and executives ready to break away from convention and build a brand that's authentic and undeniable.

Kayode Badmus-Wellington, a trailblazing music executive and producer with over a decade of experience shaping the careers of groundbreaking artists and songwriters, shares his hard-earned wisdom from inside the industry. Through candid insights and actionable advice, he empowers you to trust your instincts, chart your own course, and take control of your destiny.

Whether you're just starting out or looking to reinvent yourself, this book will help you find clarity, stay true to your vision, and lead with purpose. Because at the end of the day, you are the consumer.