Fitts, Sheri: - SHERI FITTS is a financial-industry influencer, popular social-media speaker, and a creative force in financial-services marketing. It all started at the young age of five, selling her very own homemade rose-petal perfume in baby food jars, door-to-door. As a digital native with more than twenty-five years of industry experience, Sheri has been quoted in numerous articles and is considered an industry trendsetter, as she collaborates with retirement-plan advisors, third-party administrators, and financial-service organizations to help them leverage marketing tools, social-media strategy tactics, and meaningful connections.