Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Potential
Digital Hesitation: Why B2B Companies Aren't Reaching Their Full Potential
J.B. Wood
J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood advises the world's largest B2B technology companies on strategies to increase growth and profitability through the optimization of their services, sales, product, and channel operations.
Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA). For over 20 years, Thomas has been helping some of the world's largest technology companies improve the efficiency of their daily operations. He is the author of many popular books on trends affecting the tech industry, host's TSIA's podcast, TECHtonic: Trends in Technology and Services, and oversees TSIA's executive research team. Thomas is also a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.
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J.B. Wood
J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood advises the world's largest B2B technology companies on strategies to increase growth and profitability through the optimization of their services, sales, product, and channel operations.
Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA). For over 20 years, Thomas has been helping some of the world's largest technology companies improve the efficiency of their daily operations. He is the author of many popular books on trends affecting the tech industry, host's TSIA's podcast, TECHtonic: Trends in Technology and Services, and oversees TSIA's executive research team. Thomas is also a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.
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