Understanding Public Relations
Understanding Public Relations
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
Considers how public relations frames vital discussions of race, gender, class and ethics
Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK
Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.
PRP: 329.21 Lei
Acesta este Pretul Recomandat de Producator. Pretul de vanzare al produsului este afisat mai jos.
296.29Lei
296.29Lei
329.21 LeiLivrare in 2-4 saptamani
Descrierea produsului
Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:
Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
Considers how public relations frames vital discussions of race, gender, class and ethics
Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK
Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.
Detaliile produsului